A blog devoted to thinking up useful new inventions and ideas... and then putting no more effort into them whatsoever.
I’m a copywriter in Brooklyn, the twin epicenter of foodies and people with nothing better to do than blog. My life-long love for ice cream met my career-long pursuit of advertising when I created several campaigns for Ben & Jerry’s. That inspired me to begin creating my own ice cream, and turn it into a blatant bribe for work.